Why Disinformation Campaigns Happen.

People knowingly share false information for all kinds of reasons.

People plan how to make their false information have the biggest imapct for all kinds of reasons.

People spend money, time and energy in order to manupulate digital platforms for all kinds of reasons.

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Disinformation always has a motivation. Sometimes, that motivation isn’t always clear to the perpetrator of disinformation - but it’s there. Often, the motivation is incredibly clear to the perpetrator. They’re getting paid. It might even be their full time job.

Understand the spectrum of reasons and motivations behind disinformation campaigns allows you to counter them effectively. If you don’t understand the motivations behind them